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Copywriter | Content Writer | Sports Writer

Real writing with real experience

Genuine storytelling and content expertise

My services

Effective copywriting solutions, content writing, 

and sports writing tailored to tell your unique story

Copywriting

Have something to say but not sure how to say it?


Whether it's short-form or long-form, the right copywriting can help convince your customer to buy your product or try your service.


I have experience in short-form copywriting like taglines, radio/audio/TV copy, with over 1,000 clients served over my 20+ year career.


Website copywriting, press releases, newsletters, and social media are also in my creative wheelhouse.

Content Writing

What is a website without the right content?


This is where having compelling subject matter can position your brand as an authority in the space.


The right content develops trust with your readers, who often end up being your customers down the road.


I often utilize interviews with subject matter experts to add context and credibility to your content.

Sports Writing

With nearly 20 years of experience, writing about sports is one of my first true loves.


Opinion, analysis, interviews, humour, I've written it all over the years.


My work has been featured at outlets like The Athletic, Sportsnet, MSNBC, Blue Jays Nation, Daily Hive Offside, and Toronto Life.


If you're looking for a player feature or a local team spotlight, I'm your writer.

Why hire a writer?

The telltale signs of AI writing are everywhere. Using AI-generated copy in your content and website can make your brand seem like white noise.


When everyone says the same thing, you blend into the background.


With real human-generated copy from yours truly, I can help your brand sound like a real person and a real product.


It's time to deliver real content that resonates with your audience.

A real personality

AI is good for some things (like number crunching), but not for others. Especially creative content.


When you ask AI to write for you, it scrapes the internet and aggregates information that already exists. 


These are stories that have already been told. Messages that have already been used before.


Wouldn't you prefer to say something original, new and exciting? I can help you do that. 

The person behind the words

Ian Hunter is a freelance copywriter, content writer, and sports writer based in Kitchener, Ontario, Canada.


Ian has been in the copywriting space for 20+ years, crafting effective advertising campaigns, content, and sports journalism.


With a knack for finding the right words to tell the right story, he knows the creative message that resonates with your potential customers.


Do you need full website copy written? I've got you. Do you want some blog posts or content written to elevate your brand? No problem. 


Let's chat about what you need. I'd be happy to help!

Portfolio

Website Content

Newsletters

Website Copy

TV Commercials

Sports Writing

Award-winning Journalism

Sports Writing

Audio commercials

Pricing

Pricing varies per project, but most copywriting, content writing and sports writing projects generally start at $100 CAD. 


If you give me a scope of what you need in the contact form or email below, I can give you a better idea of what the pricing would be.

Ready to tell your story? Let's talk!

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Please fill out the contact form above, or you can always email me directly. hello@ianhunter.ca